Better vs. Unique

”…Lots of people talk about getting better at something – but better is not sustainable – and there is always someone who will figure out how to do something even better. As Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, noted, you don’t want to strive for better, you want to strive to be unique! Unique is unstoppable …”

Brand + Culture = Results

(Taken from Vernes Insights scalingup.com/weekly-in…)